the whole pet foods privacy guarantee

Privacy Notice
Whole Pet Foods knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. Whole Pet Foods will not share your private information in any way without your consent in any way other than to provide you with the goods and services ordered by you. This notice describes our privacy policy in full detail: by visiting Whole Pet Foods, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does Whole Pet Foods Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience at Whole Pet Foods. Here are the types of information we gather.

• Information You Provide Us
  We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

• Automatic Information
  We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses Whole Pet Foods. A number do offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at Whole Pet Foods if we cannot recognize you, we want you to be aware that these tools exist.

• E-mail Communications
  We use email for only two purposes: to keep you informed regarding all aspects of your order and account only as necessary, and to provide you with notifications regarding specials that you must specifically request. If you do not want to receive e-mail or other mail from us, please click here to notify our customer support and we will remove you from all such lists.

• Information from Other Sources
  For reasons such as improving personalization of our service (for example, providing better product recommendations or special offers that we think will interest you), we might receive information about you from other sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

What About Cookies?

• Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features and storage of items in your Shopping Cart between visits.

• We employ third party cookies to permit transfer of your order submission from our catalog to the secure checkout area; if you are having difficulties with items not appearing in your cart, please set your firewall application to accept third party cookies. Please click here to email our customer support and we will be pleased to assist you with your settings to ensure both your security and privacy while using our service.

• The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of Whole Pet Foods' best features including placing orders.

Does Whole Pet Foods Share the Information It Receives?
Information about our customers is an important part of our business, and we do not sell or share it to others. We share customer information only with the subsidiaries Whole Pet Foods, Inc., controls and as described below.

• Affiliated Businesses We Do Not Control
  We work closely with our affiliated businesses, such as UPS and FedEx for example, to whom we provide your shipping information. In some cases, affiliated businesses operate stores at Whole Pet Foods or sell offerings to you at Whole Pet Foods. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses.

• Agents
  We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

• Business Transfers
  As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that Whole Pet Foods, Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
   
• Protection of Whole Pet Foods and Others
  We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Whole Pet Foods, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
   
• With Your Consent
  Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

• We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
   
• We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
   
• It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.